Working directly with the Mortgage300 team, I crafted website copy to match a beautiful design for each brand. Staying true to the personalities of these sister companies, I brought a professional-yet-warm voice into play while subtly weaving conversion-copywriting techniques + SEO keywords. As usual, I provided metadata with keywords and on-brand language for the SERPs.

Imagery, metaphor, and overall storytelling gave a special touch to the Mortgage300 site, as their Spartan theme inspired language fit for warriors. On the Cason side, the language centered around more arboreal word choice, as well as the value of working with a local, family-run company. We also revisited both company’s values and mission statement, tuning each company’s to the slightly different brand voices I established.

Additionally, I chose bright, welcoming, and natural-looking stock photos to fit with the theme and aesthetics across both sites.

My long-term work with BarMD has included writing their whole website copy and establishing their brand in a voice chart/guide. This work has extended to many blog posts, emails, and landing pages. I’ve also created, managed, and optimized batches of ads on Facebook and Google.

Brought on for an update to the original website that I worked on, I edited the existing content in depth and started new initiatives afresh. As part of that process, I created new WordPress webpages in alignment with the existing design, chose and edited stock photos, and implemented SEO across the site. I took on a big-picture role of writing, editing, and managing content across all channels – while maintaining a consistent brand voice + identity.

Both working on their first website launch many years ago and the evolution of their brand within the last few years has been a fantastic experience (and a fun opportunity to grasp new legal concepts!). (NB: Certain screenshots have a tile effect due to parallax scrolling.)

Working closely with the designer (JCD&D) and client, the task was to communicate Arbitrator Janice Sperow's accomplishments and qualifications in an organized and succinct manner on a four-page website – without sacrificing the breadth and depth therein.

I ensured that the website copy spoke to Janice's audience in a refined, clear, and credible way. We struck a wonderful balance between the gravity of her role and the approachability + simplicity necessary for effective writing on the web.

With a direct and calm voice befitting a seasoned and decorated professional, I presented Janice’s extensive qualifications, conveyed her approach to arbitration, and highlighted the differentiators most important to her target audience.

With an emphasis on research (including voice of customer data), conversion, and UX, I composed fresh copy for their website shown here. Besides making a voice chart/guide for the brand + a complementary one for Dan’s byline content, I executed a wide range of marketing content.

Over the years, I handled ongoing content marketing via email newsletters that segue into blog posts, including case studies. I also created nurture and cold email drip campaigns, digital flyers/one-pagers, and more. Dan and I even co-wrote a Forbes thought leadership article.

For the next redesign to drive a new phase of the business, I managed the overall project, determining the objectives, shaping the voice, and overseeing the work of another copywriter. This was in addition to my writing, SEO research, and collaboration on the design layout. The outcome is a beautiful new website that keeps B2X's aesthetic with the times.

To kick off this one-website project that grew to three, I made a thorough brand voice chart/guide from discussions with the client. From that foundation, I wrote copy and directed design for these property websites.

Whereas Vida and Vasari were nearly identical in terms of copy and design, offering a very similar residential experience, the Waterfront luxury apartments required a fresh approach. Since Waterfront reached another level of luxury, the language and design was even more elevated – and a touch more modern – than for the other two.

I enjoyed the opportunity to guide design details and select images, including both existing property photos and stock photography. Shaping the look of the site via the design/development team for these websites, I cultivated a refined look for each one. It was a true pleasure to help represent these exquisite properties for an online audience!

In collaboration with my husband, we crafted a completely custom website for a dynamic real estate duo.

Assisting with the page layouts, mood board, color palette, and vision for the website, I helped shape the visual language for the Jones Team website. And, fulfilling my usual role, I wrote the copy throughout the website and edited their blog posts.

As crucial groundwork for their ongoing marketing, I worked closely with the client to yield a brand voice chart/guide. This step – and the resulting document – help everyone get on the same page, both for the project at hand and for anyone writing in the future.

As the scriptwriter at Three Omens, I worked closely with the Production Director on this humorous Harmon Brothers-inspired advertisement for Judner.

For this script and all others, I go beyond the verbiage and communicate what I envision happening on-screen too. I find this 360° perspective unites the words with the vision – and contributes more to the discussion with whoever is directing and filming. This also presents an opportunity to critically think through potential obstacles on-set, identify questions we need to pose the client prior to shooting, plan ahead for on-screen copy and graphics, and more.

For a number of scripts, I've also assembled prop lists for the director, the production designer, and when present for production, the client. This falls under my project management/production assistance duties, which I contribute to the majority of my copywriting + scriptwriting projects.

Coming to us with a rough idea, we transformed our client's initial vision into this engaging ad. With the goal of a humorous advertisement that also clearly communicates the benefits of these blue light glasses and reaches a wide swath of ages, we crafted a professional – and witty – asset.

This exciting project yielded a unique content style + voice guide – one that captured and refined the existing voice of an individual synonymous with her brand.

Taking time to carefully analyze the linguistic elements of the client's writing for her brand, I created a document that also includes an in-depth style guide. Because we covered the overarching structure of blog posts, rhetorical devices, precise punctuation, and more, this extensive deck equips a writer with guidance from the high-level personality (i.e., archetypes) to the word-level choice (i.e., brand lexicon). And, of course, the guide itself is written in the brand voice.

To better understand the deliverable, I’ve included several excerpts here (shared with permission from the client):

As yet another stellar collaboration with Three Omens as their Copywriter + Strategist, this project spanned many modalities of branding and communications.

The client and I worked through in-depth brand discovery sessions, discussing everything from the Hero's Journey and Maslow's Hierarchy of Needs to Jungian archetypes and her brand positioning statement.

Next, I developed not only a voice chart/guide, but also a mission statement, a vision statement, and brand values. I brainstormed numerous taglines, grouped by categories to show several directions we could go. The unused taglines were easily repurposed for website headlines, catchy flourishes in body text, and emails (you might be able to guess where they are in the samples!).

Then, I moved onto SEO research and on-page implementation for writing and editing the website copy. After optimizing product descriptions for UX and SEO, I spun lengthier ones into blog posts, bringing a uniquely Essential Addictions voice through all the content within our scope.

After the website was ready to go, I also wrote automated ecommerce emails, including cart abandonment, welcome, and more.

Seeking to disprove assumptions about the notebuying industry, NENB needed to establish themselves as the trusted, professional, and invested business that they are.

We dove deep into brand archetypes, strategy, and voice of customer research to position them relative to their competitors. Beyond a brand voice chart/guide, I crafted a tagline, as well as mission, vision, values, and positioning statements and a mood board.

With that foundation in place, I wrote their website copy with SEO keywords incorporated, as well as a digital flyer to promote their B2C services. Check out how these final brand strategy documents look (shared with permission from the client):

Collaborating closely with this fintech SaaS entrepreneur, I’ve set up his visionary startup for success as its beta launches. The process began with identifying brand archetypes and creating a short, punchy one-pager with a prominent CTA for beta-alert signups.

Then, we strategized the full sitemap, and I established Bee's archetypes via a clear, friendly voice across the website. SEO keywords were researched and neatly woven through, in an effort to garner the attention of people looking for what's currently on the market (i.e., portfolio trackers), yet using language around it to show that Bee goes far beyond existing tools.

Next, I wrote the UX copy throughout the app, letting the brand voice shape everything from unambiguous-yet-succinct labels to a delightful onboarding flow. The other key components for SaaS software were also within my purview: In-app notifications, email notifications, and an onboarding email sequence. To carry out the content strategy we set out, I wrote, edited, uploaded, and optimized blog + social media posts too.

Take it for a spin – and even sign up for a beta account – at BeePortfolio.com. You can check out various screenshots of my work here:

As primarily a copywriter/brand strategist, it was a pleasure to produce a full website from mood board and logo, to design and final QA, on my own. Using a versatile WordPress theme, I customized it to a great extent, creating a credible, clean-looking, and easy-to-use website. This was a natural outgrowth of my work as a social media + newsletter creator for one of his clients, in fact.

From font and photo choices to brand colors, SEO, logo, favicon, and voice, I enjoyed the chance to bring the copywriting into precisely the environment that my client and I envisioned.

The result is a modern design – including CSS animation + parallax scrolling – that reflects the professional B2B biotech consulting that my client provides. (NB: These animations, of course, don't translate to these screenshots, and the parallax yields a funny-looking effect in screenshots, so you can also visit it live at FullSpectrumSci.com.)

Working with the digital/branding/production agency Three Omens, we created a fresh website for an agency of another variety. Our client was an agile investor relations firm with numerous services for biotech companies – especially those going public.

From interviewing and researching my client’s niche and competitive landscape, I formulated copy to strike the right tone and achieve the goals of this credibility site. To gain a deeper understanding of my client's position in the biotech sphere, I asked thoughtful questions and grasped the unique value she and her team offered. This rigorous discovery process ensured that everything came together smoothly – and resulted in spot-on copy.

Beyond strategizing for the brand and its translation into the website, my responsibilities included website copy and SEO keyword research with on-page and metadata implementation.

This was an interesting and time-sensitive project. Coming to Three Omens for branding, digital, and production assistance (a gorgeous video background is featured on the homepage), Inhibrx needed a website worthy of their IPO. I worked closely with the client to create an appropriate + authentic brand voice chart, pinpoint their archetypes, and perfect the website copy.

Continuing my work in the biotech arena, this project helped me understand the market of cutting-edge therapeutics. Because of the highly technical nature of their work, certain areas of the website were brought in from the scientists' documents and copyedited. With that context, it was a true treat to bring the malleable pages and headlines to life. I used my SEO keyword research to lightly optimize the webpages and craft meta descriptions + title tags that both reflected the brand and included keywords.

As always with Three Omens, final product is clean, professional, and modern.

For this impactful nonprofit, I worked with the founders of Three Omens to inspire multiple parties – burn survivors, volunteers, and donors. I laid the groundwork with a brand voice chart, nailing down the right tone, ways of structuring communication, and key emotions to reach their audience's segments. Pouring a lot of heart into the voice and writing process, I sought to convey the selfless attitudes of this organization's people.

Then, I provided website copywriting/editing and on-page SEO to refresh this critical NPO's online presence. I also wrote the script for an About Us-style video, using both the voice chart and website copy as a springboard.

In close collaboration with the founder of Sol Bird Coffee, we brought this new brand to life. I wrote the website copy, which came from the guiding light of Sol Bird's archetypes and brand voice. As usual, the process of discovering the brand's foundations went deep – and revealed how to consistently speak as Sol Bird. SEO was incorporated and complete with meta descriptions + title tags to entice clicks and aim to rank.

In addition to the typical branding- and writing-related responsibilities I fulfill for clients, I strategized and composed packaging copy for the coffee bags and product descriptions on the website. When my client needed design/development services, I suggested Three Omens take the wheel. A huge thank-you to them for the stellar work.

Looking forward to watching this brand launch – and take flight!

For this brand's long-scroll one-page website launch, I provided a full range of services, from brand strategy to website copywriting and sales content. In addition to a brand voice chart to guide cohesive writing – now and into the future – I delivered website copy, a sales presentation deck, a flyer, and coffee-bag package copy. As is typical for my wireframing-in-GDocs flow, I included a layout to help guide the designer, including approximate fonts and colors.

Playing an integral role in the US launch of this company and its initial content efforts was rewarding. Thanks to solid teamwork with my client, we seamlessly achieved his vision for the B2B product and program launch.

This bold agency required branding + copy to match, and I had the opportunity to step in and bring its trend-aware, rebellious voice to fruition. Right after becoming the lead writer on the Three Omens team, I took on this comprehensive project. After another copywriter attempted to strike the right tone, the client was looking for a new angle.

Relying on my process, I understood their desired voice quickly. Using the handy tool of archetypes to get on the same page about the brand personality, as well as building out a voice chart to align on the communication style + guidelines, the website copy and sales presentation decks went very smoothly. Definitely a fun, modern, and daring voice to capture, define, and use!

For this high-end interior design firm, I developed the brand voice + identify archetypes with the client, performed SEO keyword research and on-page implementation (core pages + portfolio items), wrote the website copy, edited the team's bios, and created taglines for the client's team to discuss with us and choose from. Additionally, I edited Facebook ad copy + video drafts, ensuring adherence to the established brand voice.

As a team, we succeeded in keeping the promise of the brand's new tagline with a luxurious, eclectic, and classy website. In fact, J Hill has brought in so much business since the Three Omens team and I worked on their marketing, they're now booked out for quite a while.

For the screenshots, please note: The parallax scrolling effect on certain photos creates a tiled look that isn't present on the live website.

I was brought onto this project by BLVR, a top San Diego branding agency, as the sole copywriter on this sizable website. With the rebrand’s foundations carefully laid by their team, I got to capture the approachable-yet-regal voice in the copy.

This big, beautiful website serves a lot of purposes for the non-profit organization, from a tour guide for visitors to a fundraising engine. Thus, the sitemap was rather extensive, requiring careful organization and painstaking iteration. The final product is gorgeous, and a testament to the exquisite experiences that the Nature Collective (formerly the San Elijo Lagoon Conservancy) offers.

I wrote the copy throughout the website and SEO metadata, as well as implemented the SEO keywords researched by the agency team. To help complete their branding document, I authored descriptive copy and guidance for the brand voice.

As an arm of the Union of Pan Asian Communities (UPAC), the Neighborhood Enterprise Center (NEC) serves the City Heights and greater San Diego community – with a special emphasis on reaching its youth.

Growing with the needs of the local community, the NEC's various services now span from food distribution to affordable printing. A full website dedicated to this enterprise, from the basis of their existing presence on the UPAC website, was in order.

Serving as the Copywriter & Brand Strategist on the Three Omens team, I handled copywriting (with copyediting for the chef’s bio + the mission statement), SEO research and implementation, and project management. After collaborating on the Burn Institute, it was a pleasure working with Brittany on yet another NPO’s marketing!

Creating a website to refer leads to, we needed to establish Cassidyrig's authority in the industry, highlight their long-standing credibility, and give the visitor a taste of what it's like to work with their team. With this website, we accomplished our collective goals – the client, the web designer/developer (JCD&D, now part of Three Omens), and my own.

The design and development, married with the copywriting, gives the site a polished, trusted, and strong feeling. I researched and added on-page SEO + metadata to kick off organic visibility for the site. It was enjoyable to also write the company's case studies, which are go-to credibility-builders.

This project spanned many mediums, and I enjoyed each one thoroughly. From creating a logo and selecting the color palette to customizing a Squarespace theme and writing the copy, I enjoyed the close collaboration with the client as he launched his personal consulting brand.

One important aspect of the project was, as mentioned by the client in the testimonial above, grasping a new and highly technical industry. By asking the right questions and seeking a big-picture view of his world of work, I was able to help translate the key concepts into easy-to-digest copy.

As Melani began her coaching business brand, I worked with her to develop an in-depth brand voice chart, which included voice attributes, archetypes, writing guidelines, before and after examples, and a list of phrases to swap for others to define the brand's lexicon and inspire future writers.

Working closely with Melani, a marketing and sales expert herself, I developed a voice that's true to her and differentiates her in a crowded market. We also defined her mission statement and values together.

The website's copy + bespoke SEO metadata naturally sprang from this foundation of brand development. We sought to reinforce Melani's well-earned position as an authority in business – without missing the deeply personal side of coaching and living one's best life.

On the heels of the website, I wrote a 20-page ebook/lead magnet PDF ("A Guide to Your Successful Family Summit") based on the client's notes. Additionally, I created a simple logo for LinkedIn + the website's favicon, wrote new bios for Melani, helped update her LinkedIn profile + company page, and more.